The Finnmark Sauna ‘Endurance Ethos’ means that we
choose to only stock quality products that will really last. We know
that value for money is not about things being cheap, it's about having a
durable and hard-wearing product that you won't have to replace time
after time. It is our belief that the high-quality products we sell
should be sold once, at a fair price, and thus we do not sell any
products that will deteriorate prematurely or become obsolete.


Many of our products, if correctly cared for, can be used and treasured
throughout not only your lifetime, but your children’s and
grandchildren’s lifetimes too! Our ‘Endurance Ethos’ is inspired by Nordic practical thinking, environmental awareness and of course, a love for well-designed, quality products.

This endurance ethos is just one of the ways we maintain our brand promise;
a promise of Quality, Authenticity & Durability for all our
products and services. If a product that we have tested does not meet
the guidelines of our brand promise, we will not sell it. This means
that we only sell products that lead the market in authenticity and
build quality; from our CE marked Finnish-made sauna heaters to our
ecologically responsible and luxurious Jokipiin sauna linens. This
promise also extends to all of our sauna installations. We use only the
highest quality materials that have been designed and treated
specifically for use in sauna environments. On top of this, we ensure
that all our saunas have been constructed using time-tested traditional
Finnish construction techniques, such as proper ventilation and
insulation, to ensure you are truly getting an authentic sauna experience.