UK South +44 (0) 2080502895 | UK North +44 (0) 1768489273 |

About Finnmark

Outdoor Lifestyle frilufstliv Sauna Cabin by a lake
“UK-based specialists in authentic Finnish sauna”

We at Finnmark Sauna are the UK-based specialists in authentic Finnish sauna. Whether you are looking for a bespoke sauna installation, sauna equipment or sauna heaters for a self-build sauna project, or just need some advice on how to build a sauna properly; we are here to help! Finnmark Sauna is a small, family-owned business whose mission is to help educate everyone on how to build and use a sauna properly, how to get the most from a Finnish sauna, and publicise the wide range of health benefits frequent sauna use brings.

“…so few saunas gave credence to the authentic Finnish sauna experience”

Finnmark Sauna exists due to our co-founders, brothers Jake and Max (lovingly nicknamed “the sauna twins”), frustration that so few saunas outside of Finland gave credence to the authentic Finnish sauna experience. When a sauna is used properly, it is a truly enjoyable, relaxing and healthy experience, that can be appreciated over the course of a few hours, not simply tolerated for 10 minutes after a workout.

It is essential that a proper sauna have at least the following: Correct fresh air ventilation set up for the space, correct type and thickness of insulation, thorough vapour sealing to prevent damp and interstitial condensation, a heater with a large stone capacity (the more stones the better and softer the steam), and of course the use of water poured over the sauna stones to create steam. If you are looking to purchase a sauna and it lacks the aforementioned, you should run a mile!

At Finnmark Sauna, our bespoke sauna installations combine cutting-edge modern design practices like detailed CAD design and Virtual Reality renders, with millennia old traditional construction techniques, such as stressing the importance of the right sauna layout and correct ventilation. We do not sell hot tubs, swimming pools, steam rooms, Hammam or Rasool. We are not a ‘spa company’, we simply focus on being the best at delivering quality, authentic Finnish sauna.

Education First

Our passion for sauna has led to our Education First approach. We have given lectures on Finnish sauna design, presented the keynotes speech at the World Sauna Forum in Jyväskylä, supported countless RIBA architects and renowned Interior Design firms, as well as working with Olympic medalists, Film & TV stars and Health Gurus. We regularly blog, vlog and write How To’s on all things Finnish sauna, as well as hosting informal interviews with sauna enthusiasts, testing and reviews of sauna equipment and posting ‘whiteboard webinars’ to explain important features of sauna construction & design. We are a phone call away should you have questions, and we are always happy to help! We foster what we call our ‘Endurance Ethos’, only selling products we have tested and found to meet our brand promise of: Quality, Authenticity & Durability.

Sauna Cabin Kuska filuftsliv outdoor lifestyle

Endurance Ethos

The Finnmark Sauna ‘Endurance Ethos’ means that we choose to only stock quality products that will really last. We know that value for money is not about things being cheap, it's about having a durable and hard-wearing product that you won't have to replace time after time. It is our belief that the high-quality products we sell should be sold once, at a fair price, and thus we do not sell products that will become obsolete or deteriorate rapidly and need to be thrown away. Many of our products, if correctly cared for, can be used and treasured for a lifetime, and then again by your children and grandchildren! Our ‘Endurance Ethos’ is inspired by Nordic practical thinking, environmental awareness and of course, a love for well-designed, quality products.

Aito Kiuas AK47 Sauna Heater

Finnmark Registered Office and Headquarters:

Finnmark Ltd, International House, 142 Cromwell Road, Kensington, London, SW7 4EF, United Kingdom

Finnmark Distribution Centre and Office:

Finnmark Ltd, Unit 38, Enterprise City, Meadowfield Avenue, Durham Gate, Spennymoor, DL16 6JF, United Kingdom 

Registered in England & Wales No: 10059268

VAT Number: GB242393219


UK (South): +44 (0) 20 8050 2895 | UK (North): +44 (0) 1768 489273


Corporate Affiliations:

    At Finnmark we are proudly affiliated with the following bodies, either as supporters, Corporate Members or sponsors.

    Sauna from Finland logoFinnish-British Chamber of Commerce LogoFriends of the Scott Polar Research Institute