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It is a real shame that in the United Kingdom and even in the more cosmopolitan capital, London, many people still don't know how to sauna properly. It is unfortunate, but lack of education and not enough support from some sauna retailers has meant that the sadly laughable 1980's adoption of sauna culture still persists in many areas throughout Great Britain. Many Finn's we work with will openly refuse to enter a 'British' sauna, quoting things like poor ventilation, heaters without sauna stones, not being allowed to throw water over the stones (to create a nice löyly), and improper sauna ritual/etiquette by users; as their principal reasons for avoiding.
Here at Finnmark Sauna, it is first and foremost, our aim to educate people about Finnish sauna. Not least because it is so much better and immeasurably more enjoyable than the half-hacked attempt at sauna that sadly curses many UK spa's, health clubs and gyms. We not only promote proper Finnish sauna construction and design, but also sauna best practice. As part of this, we have created a simple, "airline safety card"-style 'How to' guide: